Why the Absolut Campaign Switch Worked
by: Roger DooleyLast year, Absolut abandoned its classic "bottle" ad campaign. That long-running series of ads featured the shape of an Absolut bottle cleverly concealed in an illustration, and was...
View ArticleAbsolut Nationalism
by: Ilya VedrashkoNote to self: Only approve creative that offends people in the countries that either don't import your product or don't have the internets and photoshops.In Mexico, Absolut is running...
View ArticleThe Importance of Authenticity in Business
by: Dominic BasultoRecently, Seth Godin wrote about the importance of authenticity in business. For Seth, being authentic is doing what you promise, not "being who you are." That got me thinking -- how...
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